Just like showing up for a job interview with a black eye or tattered clothes, if your CD manufacturing project doesn’t look presentable it will immediately cast doubt on the quality of what lies within it – so in the case of your CD packaging, what lies within it is your music.
When it comes to visual impression, the type of physical packaging (ie: jewel case, eco-sleeve, digipak, etc.) is actually far less important than the overall quality and visual effect of the graphic design. The design is intended to evoke thought, emotion, interest and curiosity, and should compliment the music that is contained within on the CD. Again, think of it the same way as going to a job interview: What's on the outside gets seen and judged long before the what's on the 'inside' gets any consideration.
Of course there’s no crime in having a tight budget but it’s in your best interest not to make your CD project appear to have been produced on a tight budget… it you get what I’m meaning.
Eye-catching and effective graphic design doesn’t have to be elaborate or expensive and, often times, simple designs using the ‘less is more’ principle are the most appealing and memorable. As an example of this, take note of the cover image for "Drive She Said" (photo/design credit: Jared Robinson at Nebulus Entertainment).
So again, while image may not be ‘everything’ don’t devalue your music with a graphic design you can’t be proud of. Spend a little time thinking about what would suit your music and what is within your abilities (or budget) and then go to it!
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Precision Disc Manufacturing Corp. provides factory-direct CD manufacturing and CD duplication with eco-friendly print and packaging solutions from their location in Surrey, B.C. (a suburb of Vancouver), and ship daily to clients throughout the U.S. and Canada.
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